M4 - Mode of address and structure

Throughout the article I have included a variety of linguistic techniques to emulate the tone of the article so it can appeal to the target audience. The article refers to students not getting enough sleep which is affecting their school life. As I want to persuade the audience to consider how much sleep they are getting and to persuade them to improve their sleeping routine, I have ensured that the mode of address is in a peer to peer tone. This allows for the reader to relate to the text and therefore be more engaged with the article. For example, I have included some rhetorical questions about how much sleep the reader is getting each night. I then backed this up with a fact stating that their answer probably isn’t the right answer to having enough sleep.  

The peer to peer mode of address has also been supported by the use of restricted coding which is theorized by linguist Basil Bernstein. Within the text of the article it uses limited vocabulary as this article is aimed towards teenagers which will allow for text to be easily interoperated and understood by the readers. The tone is also quite informal which is seen to suit the audience of the article as it is targeted towards teenagers. This is because many teenagers typically wouldn’t want to read formal, informative articles as they can come across boring. By engaging the audience with an informal tone and a peer to peer mode of address may help keep the audience reading the article further. The paragraphing and sentence structure is also kept very simple so that the article is easy to read and interpret.  

Furthermore, the article is separated into short paragraphs consisting of an average of 4 lines per paragraph. Subsequently, this makes the overall article look more visually appealing which can increase the chances of the audience reading it. If the article had too much text in its paragraphs, then the audience may choose to not read it as it looks too text-heavy. This form of structure is also very common for print articles which is beneficial to me as I want my article to be distributed in print form.  Throughout the article a mix of simple and complex sentences have been used. Simple sentences were used to add emphasis to some points made in the article in order to simply get the point across. 

Specific linguistic devices were also used for effect through my article. For example, rhetorical questions are used to directly involve the reader. First, I started the article with the question “Are you a teenager that gets enough sleep?”. This directly involves the reader as it will make them think whether they are getting enough sleep or not.  

I chose to add in the numerical stats in my article as they can give a more clear and concise understanding of the matter. Having these stats in a numerical format can also make it easier for the reader to read and take in. 

P6 - sub-editing article

Edited article

Are you a teenager that gets enough sleep? The answer is probably no, and research proves it.

The recommended sleep students are to have is between 8-10 hours, however the early starts at school really make this difficult. Experts say that a lack of sleep and early school start times can lead to poor exam grades, lack of motivation and even depression. I managed to speak to a student from Deyes High School in Liverpool and he had this to say; “I really struggle in my first hour, sometimes I don’t even know what’s going on. By the end of the day, I’m exhausted. It’s very tiring.’

We also managed to speak to the head teacher of Deyes High Sixth form who is also noticing the increase of tired students. He is noticing the rise of students showing up late because they’ve slept in, and he even mentioned that some of his students even ‘Drift off’ on their desks. He suggested that students should start exercising at least an hour a day to make them more tired so they are able to fall asleep at a more appropriate time. Sleep researchers say that most teens can’t fall asleep until 11 p.m. and their brains stay in sleep mode until at least 8 a.m.

Another suggestion the head teacher made was to scrap the routine of 15 minutes’ registration time and to make that into a 15-minute walk around the school field every morning. He felt as though this fresh air and exercise should wake students up of a morning. As well as this, students can walk around socialising and have a good, positive start to a hard-working day.

For a student, nothing can recharge a battery more than a good night’s sleep. If you are a student who is struggling getting up too much in the morning or just being unable to get to sleep in the first place, it’s important to put an end to this and set up a healthy bedtime routine. Following a similar nightly routine is very important to create a good sleeping habit. This routine can help you feel a lot more refreshed the next day, making you raring to go and get those grades you are wishing for.

We would suggest to get at least 9 hours sleep every weeknight. No phones before bed, no naps after school and certainly no caffeine right before bed! This is completely doable – just remember you have the whole weekend ahead to relax and have that lay-in you’ve craved all week long.

Sub-edited article

• Highlighted sections have been where the changes are to be made
• From the sub edit draft, it is clear that some of the grammatical aspects of the article have to be improved in order to make it easier to understand by the audience and to make it professional. therefore, simple spelling errors will have to be corrected and also the structure of the article will need to be improved. 

Are you a teenager that gets enough sleep? The answer is probably no, and research proves it. The recommended sleep students are to have is between 8-10 hours, however the early starts at school really make this difficult. Most teens do not get enough sleep — one study found that only 15% reported sleeping 8 1/2 hours on school nights. Teens tend to have irregular sleep patterns across the week — they typically stay up late and sleep in late on the weekends, which can affect their biological clocks and hurt the quality of their sleep. Experts say that a lack of sleep and early school start times can lead to poor exam grades, lack of motivation and even depression. I managed to speak to a student from Deyes High School in Liverpool and he had this to say; “I really struggle in my first hour, sometimes I don’t even know what’s going on. By the end of the day, I’m exhausted. It’s very tiring.’

We also managed to speak to the head teacher of Deyes High Sixth form who is also noticing the increase of tired students. He is noticing the rise of students showing up late because they’ve slept in, and he even mentioned that some of his students even ‘Drift off’ on their desks. He suggested that students should start exercising at least an hour a day to make them more tired so they are able to fall asleep at a more appropriate time. Sleep researchers say that most teens can’t fall asleep until 11 p.m. and their brains stay in sleep mode until at least 8 a.m.

Another suggestion the head teacher made was to scrap the routine of 15 minutes’ registration time and to make that into a 15-minute walk around the school field every morning. He felt as though this fresh air and exercise should wake students up of a morning. As well as this, students can walk around socialising and have a good, positive start to a hard-working day.

For a student, nothing can recharge a battery more than a good night’s sleep. If you are a student who is struggling getting up too much in the morning or just being unable to get to sleep in the first place, it’s important to put an end to this and set up a healthy bedtime routine. Following a similar nightly routine is very important to create a good sleeping habit. This routine can help you feel a lot more refreshed the next day, making you raring to go and get those grades you are wishing for.

We would suggest to get at least 9 hours sleep every weeknight. No phones before bed, no naps after school and certainly no caffeine right before bed! This is completely doable – just remember you have the whole weekend ahead to relax and have that lay-in you’ve craved all week long.

1. First of all I decided to remove this sentence as it can look too wordy for the audience. I would rather this article to be easy to read without too much information. I believed that the rest of the article is informative as it is and this sentence in particular wasn't really required to get my point across.
2. I have separated my paragraphs further to make the article more spacious and not as text-heavy.

P5 – Article

LO2 - regulations

Press Regulations - Rules the press agency's have to follow.

as an example i researched a recent news scandal which is a phone hacking scandal 

Newspapers involved - News of the world
Who was involved - Editors, reporters, journalist, Piers Morgan
What started the scandal? - regarding the Milly Dowler murder as someone hacked a phone to find information nobody knew
When did phone hacking start? - 1990's
Who's targeted - Large variety - Celebrities, politicians and the news company itself for hacking into phones

Regulation

Sometimes newspapers are bias and report the opinions of journalists and editors instead of the actual facts. This can cause some public disagreement which is why newspapers are subject to regulation.The IPSO are a company who now investigate complaints about breaches of the Editor's Code of Practice.

P4 & M3 - research

Secondary Research – This is the research where information is taken from external sources such as web pages, TV and books. This is highly beneficial to newspaper companies as it is quick to do and very cost effective. However, checking the reliability of the source may be an issue. Also, the information that they find may be outdated or inaccurate. For example, many people believe that Wikipedia is a reliable source, however anyone can edit their information pages. If the secondary research is done by looking through articles or newspapers then this could be an issue as they may provide some bias point of views. Social media is also a risky secondary research method as it will likely be bias and manipulated. 

Primary research – This is research carried out by yourself through methods like interviews, surveys or observation. This involves asking people to gain feedback or information on a matter to then use for yourself.
Research techniques:
Crowd sourcing – Gaining feedback from an audience, for example polls on social media

Interview – Typically a one-on-one meeting where questions are asked to gain some feedback or information

Survey- A set of questions sent out to a relevant audience to gain feedback or information

Web sources – This is information gathered from online websites. However, this can often be unreliable as some websites such as Wikipedia can be edited by the public.

Observation – this involves physically analysing a matter in its natural settings in hope to prove a hypothesis.

Use of social media – This involves collecting data from social media to gather opinions and statistics of certain audiences.

Primary research

For my article I am going to create a survey for students in Deyes High School to find out whether they participate in any sports clubs to keep students healthy. I will then include these results in my article. I am going to interview the head teacher of Deyes High Sixth Form to find out more about the schools problem with tired students and lack of participation. This essentially means the results will be reliable as the head teacher of the sixth form is likely to know lots about the school, therefore he is a reliable source. I will then take notes on what he has to say.

Questions for the head teacher of Deyes Sixth Form:

1.       How much of an issue is the decrease of students participating in PE lessons?

2.       What after school sports activities does the school provide and are there many students participating?

3.       How big of a problem is students selling sweets and energy drinks in school?

4.       What healthy food/drink does the sixth form canteen provide?

5.       Do you believe that allowing students to leave the premises at lunch is affecting their health?

6.       Are students not getting enough sleep to focus enough in the next school day?

7.       What do you think is increasing the laziness in students over the past decade?

8.       Do you believe phones and gaming is affecting student’s health and school work?

9.       What new healthy eating schemes or exercise motives do the school have in place?

10.   What do you think Deyes should introduce to encourage students to eat more healthily and exercise more frequently?

11.   On average, how many students try to skip PE lessons per class?

       Responses from head teacher:

Secondary research

The Government has overseen an alarming fall in the amount of PE in schools since coming to power

·         The biggest survey of its kind during the Coalition’s 4½ years in office found that the average number of minutes of PE offered to children in England had dropped well below two hours per week

https://www.telegraph.co.uk/sport/othersports/schoolsports/11343801/Alarming-fall-in-school-PE-lessons-casts-doubt-over-governments-commitment-to-tackling-obesity-crisis.html


  Teens need about 8 to 10 hours of sleep each night to function best. Most teens do not get enough sleep — one study found that only 15% reported sleeping 8 1/2 hours on school nights.

·         Teens tend to have irregular sleep patterns across the week — they typically stay up late and sleep in late on the weekends, which can affect their biological clocks and hurt the quality of their sleep.

https://sleepfoundation.org/sleep-topics/teens-and-sleep

This source below helped me with some stragegies to keep awake and to get a good night sleep. I then used some of this advice within my article in order to help the audience with their sleeping if needed.

http://www.teachhub.com/strategies-dealing-sleepy-students

The article below backs up a point from my article which suggests that school should start later than it does. included in this source are some scientific facts to back this up which i will then include in my article

https://blogs.scientificamerican.com/observations/sleepy-teens-high-school-should-start-later-in-the-morning/

This research is beneficial to me as the amount of sleep students have can really damage their health and can often stop them from participating as much in school. This could be a big factor to the answer of my original question from my article, which is about student’s sleeping, health and participation in school.

Questionnaire justification

Questionnaire I have created an anonymous questionnaire that I will be using to find out some opinions from the students of Deyes High School. My article is about student’s sleeping patterns, health and sports participation at school so I had to ask relevant questions to gain as much feedback as possible. From my results, it turned out that the students don’t enjoy PE anymore. I asked 20 students and there was 12 that said they don’t enjoy the PE activities that Deyes offer. Also students have said that they aren't getting the scientifically recommended amount of sleep for their age group. This proves to me that my article is relevant and students can relate to it once it has been published. This is also very cost effective as printing out questionnaires isn’t expensive at all. It is also a very accessible option for me as I have access to Microsoft word to create the questionnaires and I have access to a printer to print them off.

The anonymous questionnaire is a good research source as from the 20 sets of results I can assume that these results will be similar across the school. This would allow me to include an average percentage of the students in the school for some of my points within the article. This would highly benefit me as I can generalise the results throughout the school without having to interview every student.

Interview Justification

This interview was very beneficial to me as I could gain very specific, reliable and accurate information from a teacher who has worked at the school for many years. His years of teaching experience allowed me to get some interesting opinions and reliable information from him.

P4 - Research

Student Questionnaire

Do you like to participate in PE? (Circle Answer)

Yes

No

Do you Think Deyes High offer PE lessons enough? (Circle Answer)

Yes

No

How many hours’ sleep do you get on school nights?

 __________________________________________________

What do you prefer? Gaming/Using technology or Sports/Exercise?

_________________________________________________________

Primary research 

P4 - Article plan

P4 News plan

News Values

Frequency (How often something is in the news) – For example, the ongoing disputes with Donald Trump have been very popular for over a year now.

Unambiguity - Specific facts not brief. This is when an article involves a lot of facts and stats to support the article.

Meaningfulness and newsworthiness – This is when relevant and popular topics are included to attract readers. This is usually aimed at a younger demographic and is typically relevant to current news or social trends.

Unexpectedness - Unexpected articles create intrigue from the audience which hopefully makes them want to read more

Reference to elite people –  these elite people often include Politicians, actors, celebrities, sports men and women etc.

Personalisation – when the article is tailored to appeal to the audience to make them think. This can be done through the use of rhetorical questions.

Negativity – Many media consumers are attracted to negative news as it can often be seen as more interesting

Continuity – an ongoing occurrence of something which has typically been a largely talked about news topic. For example, the increase of child obesity

News story plan

I am going to write an article about how schools are combating tiredness in teenagers. Throughout the article I will be referring to a local school of mine which is Deyes High School as I know exactly what they do to combat tiredness with their students. The number of students participating in after school sports clubs and PE lessons during school hours is decreasing, therefore I am going to write an article to discuss the reasons why. I am going to base the article of the continuous story of increasing numbers of child tiredness within the UK and I am going to analyse how schools deal with it and suggest further improvements that schools should take on board. This story will include a meaningful headline with a newsworthiness story within the article to attract readers as this is a popular news trend. As I am writing an article about something many may be unaware of, I will be unambiguous by including informative stats and details to raise awareness of this topic. This makes the article more reliable and may make people realise that child obesity is a serious matter. To gather these stats, I will do some research to find some figures on the increase of child obesity, as well as asking the PE staff at Deyes High School their thoughts on the matter. During this research I can find out key stats and information to include in my article to make students think twice about their health. This can be done through using personalisation throughout the article as some students may relate to some of the information included.

This story could cause some moral panic as this topic can often worry the younger generation if they are performing worse and worse in school. Some of the information and stats included in the article may scare the readers in a way that they begin to think differently about not sleeping enough. The article will include some information about sleep and some facts which aim to persuade students to sleep more. The headline may suggest to the audience that many young people aren’t sleeping enough which could begin to form more stereotypes of these students. I will make sure that the article isn’t exaggerated to the extent where the audiences concerns dramatically increase after reading it. I will include some statistics and facts which will make the readers think more but I will not lie and include bias judgements on sleep and not exercising. I will aim to persuade young readers to sleep more to increase their chances of getting better grades without scaring them with exaggerated or false information. This can be done by stating some scientific facts which benefit people if they sleep better and exercise more, as well as highlighting some social benefits such as socialising more with friends.

M2: Linguistic conventions

M2:

Sensationalism:

Sometimes bias language in mass media which is used to increase readership and gain interest and excitement of the audience

The headline of this article catches the audience’s attention as it begins with the name of the celebrity. This will attract an increased audience as a result of the popular TV show ‘The only way is Essex’ which has a large interest within the public. https://heatworld.com/celebrity/news/lauren-goodger-working-parents-twitter-rant/

Sensationalist language- language used to excite a reader, they’re often not afraid to offend and can sometimes forfeit accuracy.               

 https://heatworld.com/celebrity/news/lauren-goodger-working-parents-twitter-rant/            

Here are some examples of sensationalist language used in news articles with a before and after comparison of the article:

Before:

1.       ‘Lauren Goodger slams working parents in Twitter rant’

2.        ‘Lauren Goodger has taken to Twitter to slam working parents in a rant against using nannies to look after children’

3.       Lauren wrote: No amount of money or career Is worth leaving my baby with a stranger! NEVER it’s heart-breaking to think mums would still do this even after seeing this! Like I say if u no the nanny well or adult your leaving them with n u trust them that’s different story! It’s not always the case”.

After:

1.       ‘Lauren Goodger Tweets her arguments about parents’ – removes the dramatic word ‘slams’ and my new article headline doesn’t specify that the parents she is talking about are ‘working parents’.

2.       ‘Lauren Goodger has tweeted about parents, arguing about how they use nannies if they’re busy.’

3.       Lauren wrote: No amount of money or career is worth leaving my baby with a stranger! NEVER it’s heart-breaking to think mums would still do this even after seeing this! Like I say if u no the nanny well or adult your leaving them with n u trust them that’s different story! It’s not always the case”.

Justification:

I altered the headline of the article because the words “slams” and “rant” are both quite aggressive words. In this context the words are directed at “working parents” which suggests that the article is aggressively targeted at working parents, which isn’t really the case as it is just one celebrities opinion which in the bigger picture, doesn’t really matter. The first paragraph also used the words “slam” and “rant”, therefore I also simplified it so it had no dramatic effect.

Sentencing
Simple sentence: "Lauren Goodger has taken to Twitter to slam working parents in a rant against using nannies to look after children.." - Direct and informative to give a clear indication of the story

Complex sentence: "It all started when she retweeted an article a few days ago about a nanny who was abusing a child left in their care, and she argued that no parents should ever go to work and leave a child with hired help" - Greater detail to inform the audience more about the subject


Within the initial paragraphs simple sentences are common as they quickly and easily inform the reader of the key information. However, as the article progresses, more complex sentences are used throughout. 

Imagery:
The use imagery and direct links to the relevant tweets all engage with theaudience and create an effective and interesting way to publicise the article story.

P3 & M2 - Describe the structure and purpose for different news article

Key language terms:

Colloquial – Colloquial language is more conversational which is frequently used in ordinary conversations

Expletive- This language is often considered as offensive

First person speak- This language is when a person is referring to themselves from their point of view

Second person speak- This is the second-person point of view to address the reader

All my articles were found online as it is much easier to find specific and recent articles online rather than in a newspaper as online technologies allow users to search whatever they want by using web browsers. This article is a football based article which is located in the Sport section of The Mirror website. This article was at the top of the most popular latest stories due to the good recent form of Roberto Firmino, therefore he has been the talking point of a lot of football fans. By putting it at the top of the most popular stories, The Mirror will gain a lot more readers as the story is relevant to recent football news and also website users are more likely to find this article in the first place.

The headline starts off with the team the player plays for which suggests that the article is predominantly aimed at Liverpool fans even though it may still interest football fans in general. As the headline doesn’t reveal too much it entices the audience to click the article to find out this ‘secret’ about footballer Roberto Firmino. As the article is online, modern technology allows The Mirror to upload videos relating to the subject which in this case is a short entertaining clip of the footballer’s best goal celebrations. This montage of him celebrating and some of the text in the article suggests that Roberto Firmino should be praised for scoring so many goals, especially as it includes his impressive statistics for this football season and comparisons to Liverpool’s all-time greatest footballers.

Sensationalist language is language used to excite the reader, however this article is mainly filled with statistics and quotes. Sensationalist language is usually used by news writers for controversial subjects, which this story isn’t.

Links to other Mirror articles are included throughout the article to entice people to read further on about Liverpool and Firmino related stories. For example, they mention one of his recent goals against Huddersfield and have made it into a hyperlink to a match review of that game. This is beneficial to readers who may have missed or needed reminding of Firmino’s goal against Huddersfield as they can just click the link to read all about that game.

This articles paragraphing is very basic and each paragraph is kept to a maximum of 3 lines each so the reader is only getting short bursts on information at a time. This is because it is a very statistical based article as it is talking about Firmino’s goal records. It is important for the article to be set out this way so the statistics can be read by the audience more efficiently which provides them with comfortable and familiar reading. Within the initial paragraphs, simple sentences are frequently used as they quickly and easily inform the reader of the key information.

Press Regulations - Rules the press agency's have to follow.

For an example i researched a recent news scandal which is a phone hacking scandal

 Newspapers involved - News of the world

Who was involved - Editors, reporters, journalist, Piers Morgan

What started the scandal? - regarding the Milly Dowler murder as someone hacked a phone to find information nobody knew

When did phone hacking start? - 1990's

Who's targeted - Large variety - Celebrities, politicians and the news company itself for hacking into phones

Regulation

Sometimes newspapers are bias and report the opinions of journalists and editors instead of the actual facts. This can cause some public disagreement which is why newspapers are subject to regulation.The IPSO are a company who now investigate complaints about breaches of the Editor's Code of Practice.

Citizen journalism is where citizens collect news and distribute it online whether that be onto social media or websites specifically for citizen journalists. Many news consumers may prefer citizen journalists as they often give a point of view of a story, including their photos if they took any at the time. citizen journalists arent typically regulated as they arent publishing as an official news source

P3 - Newspaper Comparison

 Elaborate coding – This language is more complex with its sentence structure, words and language. This is particularly used in broadsheet newspapers.

Restricted coding – This is simple text which usually contains jargon and colloquial language making it easier to understand. This text consists of puns and conversational language which is usually included lots in tabloid newspapers.

 http://www.bbc.co.uk/news/business-43225248

https://www.mirror.co.uk/news/uk-news/bloodbath-high-street-bloodbath-high-12102203

The Mirror has used sensationalist language to make the headline seem a lot more dramatic. The word ‘bloodbath’ is far too dramatic to use to desrcibe an administration which suggests their aim to use sensationalism to attract people to click on the article. This exaggeration makes the matter sound a lot worse that it actually is to the readers which may attract them to read more about it. The headline of this article aims to catch the audiences attention as a result of the current popular news story in this moment in time which has had a large interest within the public. The Mirror’s headline goes into detail about the consequences of the administraion whereas BBC News just get straight to the point stating what has happened to Toys R Us. Within the first few paragraphs, simple sentences are used as they easily and quickly inform the reader of the key information about the subject. Further on in the article, more complex language is used as the article tells the readers more detailed information.

The Mirror’s headline is also of restricted coding as it doesn’t include the company names whereas the BBC start their headline with the company that has gone into administration. However, the BBC also included used restricted coding as it doesn’t say why Toys R Us has gone into administration and it doesn’t say what Toys R Us actually is. Therefore only those who know what the company is will know what the article is about.

The BBC article appears to be of a more sophisticated demographic due to more elaborate coding being used through more complex sentences, words and language. In this article, sub-title with the question ‘what does this mean for shoppers?’ is included to target information to those who shop at Toys R Us. This makes the article a lot more helpful for shoppers in particular.

Altogether the articles are fairly similar as they both include similarities such as facts, images and quotations. These are all used in both articiles to inform readers, even those who may not be aware about the administration which makes the majority of the articles elaboritive. Both of the articles often feature direct quotes from officials which creates a sense of reliability to the article resulting in the audience trusting it. Altogether this article uses a lot of formal language throughout which results in the news story being perceived to be trustworthy and reliable to maintain the purpose to inform and educate the reader. This article features the use of direct quotes from officials from Toys R Us which creates a sense of reliability to the article resulting in the audience trusting it.

P3 & M2 - Newspaper analysis

LO2: Analysing newspaper stories – who, what, why, where, when, how

http://www.bbc.co.uk/news/uk-43191281

Who: Unnamed man

What: Man dies by falling off a cliff whilst skiing on the Alps.

Where: The French Alps

When: February 2018

Why: The part of the mountain was too steep and icy

How: he strayed off-piste for an unknown reason

The paragraphs are short and organised with simple facts and statements of what happened. This layout makes the article easier to read for visitors. Within the first sentences, the circumstances of the fall are portrayed and it also includes some details of who else was involved as multiple people have been known to fall on the Alps recently. The article also refers to a similar story as a 12-year-old boy also died whilst skiing recently and this is underlined as a hyperlink for people to click on to navigate to that article. As the article refers to a similar skiing tragedy, it suggests to the readers how dangerous skiing can be when you aren’t careful. This is reinforced by the quote stating the consequences of his actions as it says the man who fell ‘was injured in the "steep and icy" conditions’.

Right at the start of the article the man is introduced anonymously and it gets straight to the point of the story about what happened. Straight after this the location of the death is set. The article throughout is basic and straight forward pointing out key facts and doesn’t go too much into detail. It includes a brief overview of the main aspects of the story such as previous skiing accidents in the same location and the place his fall took place. Due to the short length of the article, it is likely that some aspects of the story have not been identified yet to include. For example, the identity of the man and his friends who were injured have been kept anonymous. Throughout the article, imagery is used to set the scene and how scared they must have been in the situation as it describes the location as ‘steep and icy’. These concise sentences will appeal to those who only wish to read short articles and gain the key information.

Talking about someone’s recent death is a difficult story for a news company to publish as they have to be more careful with what they say. Half way through the article it includes quotes from official voices and statements to give readers more details of the circumstances. Later on in the article it says how the man got into a bad situation as it says he ‘strayed off-piste for an unknown reason’. This suggests to the reader that doing this is a bad idea and could even suggest that he shouldn’t have done it, almost blaming his bad decision to go off-piste for his own death. 

M1 - Analysing different media platforms

TV shows such as Good Morning Britain have a huge advantage as they have the ability to provide and report news a lot faster than traditional methods like newspapers as they are restricted because of the daily schedule of printing and publishing. These news TV programmes and stations can report news almost instantly and can easily be distributed to audiences at home, for some stations this could be global. However, often these news providers on TV are reasonably informal as the presenters often have their say on matters even though some audience may disagree, whereas official news stations will provide the news without giving their own views. As this form of news distribution is more informal and conversational, it is most likely to attract passive consumers who don’t take a strong interest to news. The conversational mode of address also suggests that the program open for discussions on matters and isn’t bias towards certain things. This program is on every morning targeted at people getting ready to go to work which provides all the latest news and entertaining stories so that it isn’t all boring or negative. They often interview actors, famous figures or just general public guests on the show daily. These guests that appear on the show often tell the news presenters a story that they experienced or it could be to have a small debate about something. This effectively leads to some reactions and relations from the audience who may want to get involved with what is being said on the show. To make the most of this, news programmes and talk shows such as Good Morning Britain can use modern technologies to enable their audience to get involved and participate with the show. For example, the hashtag ‘#GMB’ is used for audience members to tweet their views on Twitter about matters discussed on the show. These tweets are often shown on screen or read out which may even attract more users to participate, resulting in a more engaged audience and potentially increasing viewing figures. The presentation of the news set is also shown to be informal compared to official news channels such as BBC News. On Good Morning Britain, they often sit on cosy looking couches with surroundings that almost have a homely look. Whereas on BBC News their set is a lot more like an office suggesting how formal and official their channel is as they show people working on computers behind the presenters. This ensures the audience know that the programme is up to date as the news employees are shown working hard behind the scenes.

As the Huffington Post is an online only news distributor, they use online technology and features to their advantage. Throughout their article they have included more visual features such as poll results and screenshots of ‘Google trends’. The online article doesn’t include too much information compared to written newspaper articles, instead it includes more interactive features such as videos, links to social media and comment sections. This creates a greater appeal to new audiences of the digital age as they are familiar with these new online features. This suggests that they target their audience at active consumers who want to participate with their news articles and website. Twice on this page they have included hyperlinks to their social media pages. Their Snapchat name has surprisingly been advertised too which isn’t a typical social media site that news sites tend to have. Due to the fast rise in popularity of Snapchat by younger audiences, it suggests that the Huffington Post is targeting their site at a younger and technologically advanced audience. It is highly beneficial for news companies to use features on mobile apps such as snapchat to feature their articles and stories to gain more brand awareness, especially because of how popular these sites are with a variety of consumers.

The first part of the article is a video about ‘Brexit’ with the title ‘What does Europe think about Brexit?’ This title suggests that the article and video is to inform audiences that aren’t aware as much about the EU referendum. Their aim appears to inform those who don’t follow the news as often, typically a younger audience. Their frequent inclusion of social media also allows their audience to discuss their opinions on the article or to share the link to it. Both enables the site to reach a larger target audience as website users can share their links onto social media sites for their friends and family to also see. This raises the sites brand awareness and could result in new website members, increasing their income.  

The Daily Mail appears to be an unprofressional and bias newspaper when looking at this headline and front page in general. The image is shown the politician Nigel Farage celebrating the result for Britain to leave the European Union suggesting that this paper is on his side and agrees with leaving the EU. The title is in really large letters with the simple words ‘we’re out!’ which suggests that this paper is right-wing based and aims to share their views and opinions with their audience in hope that they agree. The subheadings including are aiming to manipulate the readers thoughts on the EU referendum matter, suggesting that leaving the EU is a good idea and it will lead to better things for the country. The subheading ‘after 43 years UK freed from shackles of EU’ really suggests their right-wing bias as the word ‘freed’ is used to present leaving the EU in a positive way.