P1 – Analysing different news headlines

P1 – Analysing different news headlines

It is often inferred that news companies such as The Telegraph could be influencing theirs audiences with political bias. If the news company supported a certain political leader/group then they are able to portray their opinions and views on them throughout all of their newspapers and media platforms in order to sway the opinions of their audience. For example, The Daily Mirror have an article headline saying ‘Jeremy Corbyn would legalise cannabis for medicinal use’ whereas an article about the same subject is headlined in The Telegraph as ‘Legalise cannabis for medical use, say MPs’. The difference between the two is shown as The Mirror include who’s idea it was to legalise cannabis whereas the telegraph generalise it by saying ‘MPs’ suggesting that they aren’t trying to put any MPs name in a positive and bias way. On the Telegraph, they refer to Jeremy Corbyn as his job title rather than his name by calling him ‘Shadow Cabinet Minister’ which suggests that they don’t want him to get full recognition from those who may not know that it is his job title. However, in The Mirror it states clearly that it is Jeremy Corbyn’s idea to legalise cannabis for medical use which puts the focus onto him and not other MPs who may also think the same, giving him a positive reputation.

Inside the articles, they both differ as the Telegraph starts the first paragraph off saying ‘One of Jeremy Corbyn's shadow cabinet ministers has approved a report calling for cannabis to be legalised for medical use’. This isnt giving credit to Jeremy Corbyn where as in the Mirror it states clearly that it was infact Jeremy Corbyn’s idea, not one of his ministers that the Telegraph is suggesting. The Mirror’s article includes a lot of information about Jeremy Corbyn’s role in the subject, including quotes of what he said. These quotes and information are short and easy to read and are used really show him to be doing a positive thing for the country. This effectively helps increase his nationwide popularity and it is made sure that he gets full recognition for this idea which is potentially what the Mirror wants. However, The Telegraph includes lots of more detailed information and very little about Jeremy Corbyn himself. He is always refered to as ‘the group’ (his shadow canibet ministers) which takes away his regontion for supporting legalising marijuana for medical use. No pictures of Jeremy Corbyn are included whereas in the Mirror there is 1 image and a video showing him talking. It is as though the Telegraph don’t want Jeremy to get this recognition and they would rather not be bias towards him.

To conclude the idea that the Mirror favours Jeremy Corbyn, there is a big ‘read more’ section at the bottom of the article which has the headline ‘Jeremy Corbyn wins again’ which has plenty of links and images relating to Jeremy’s successes and positive news stories.

P1

P1 - The Mirror Group

In the News industry, there are multiple large conglomerates such as Trinity Mirror. The current CEO of the Mirror group is Simon Fox who owns several subsidiaries and provides a range of newspapers including The Daily Mirror, The Daily Record and The Sunday People. There are several ways in which news is distributed and consumed by an audience so that the target audience can be as wide as possible. These news distribution methods consist of websites, print, social media, radio and TV. Traditional methods of print newspapers are typically the most common way of consuming news. However, the fast increase of technological convergence is having an impact on this. In total, they own 323 newspapers meaning that they have a very large audience reach.

Another news company I have researched is News Corp, which is a conglomerate that is owned by Rupert Murdoch and his family. They have a very large audience, as they own the Wall Street Journal, Market watch and Barron’s. They also own newspapers in the UK such as such as The Sun, The Sunday Times and the Times. Additionally they own American papers such as the New York Post and Wall street journal.

 There are pros and cons of one major conglomerate delivering news via different methods, which consist of:

Pros

 It is easier for people to access the news due to modern technology advancing.

Easy to target a specific audience

They can reach a larger audience as people can access this news from different media platforms

Cons

As it comes from one company, it is the same news repeatedly on different platforms

The news stories across all platforms will likely be bias as they are by the same company

Gatekeepers

Gatekeepers are news agencies/distributors that have the ability to decide what news is shown to society. However, they are becoming less important as anyone has the right to publish news online via social media or blogs as they aren't regulated. As these stories are published on regulated platforms such as social media they are deemed as less reliable by the public. the public tend to trust big news distributors such as Sky News and BBC News. For example, the BBC is one of the largest and well trusted 'gatekeepers' in the UK.

Unit 7 marksheet

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