TV shows
such as Good Morning Britain have a huge advantage as they have the ability to
provide and report news a lot faster than traditional methods like newspapers
as they are restricted because of the daily schedule of printing and
publishing. These news TV programmes and stations can report news almost
instantly and can easily be distributed to audiences at home, for some stations
this could be global. However, often these news providers on TV are reasonably
informal as the presenters often have their say on matters even though some
audience may disagree, whereas official news stations will provide the news
without giving their own views. As this form of news distribution is more
informal and conversational, it is most likely to attract passive consumers who
don’t take a strong interest to news. The conversational mode of address also
suggests that the program open for discussions on matters and isn’t bias
towards certain things. This program is on every morning targeted at people
getting ready to go to work which provides all the latest news and entertaining
stories so that it isn’t all boring or negative. They often interview actors,
famous figures or just general public guests on the show daily. These guests
that appear on the show often tell the news presenters a story that they
experienced or it could be to have a small debate about something. This
effectively leads to some reactions and relations from the audience who may
want to get involved with what is being said on the show. To make the most of
this, news programmes and talk shows such as Good Morning Britain can use
modern technologies to enable their audience to get involved and participate
with the show. For example, the hashtag ‘#GMB’ is used for audience members to
tweet their views on Twitter about matters discussed on the show. These tweets
are often shown on screen or read out which may even attract more users to
participate, resulting in a more engaged audience and potentially increasing
viewing figures. The presentation of the news set is also shown to be informal
compared to official news channels such as BBC News. On Good Morning Britain,
they often sit on cosy looking couches with surroundings that almost have a
homely look. Whereas on BBC News their set is a lot more like an office
suggesting how formal and official their channel is as they show people working
on computers behind the presenters. This ensures the audience know that the
programme is up to date as the news employees are shown working hard behind the
scenes.
As the Huffington Post is an online only news distributor, they use online technology and features to their advantage. Throughout their article they have included more visual features such as poll results and screenshots of ‘Google trends’. The online article doesn’t include too much information compared to written newspaper articles, instead it includes more interactive features such as videos, links to social media and comment sections. This creates a greater appeal to new audiences of the digital age as they are familiar with these new online features. This suggests that they target their audience at active consumers who want to participate with their news articles and website. Twice on this page they have included hyperlinks to their social media pages. Their Snapchat name has surprisingly been advertised too which isn’t a typical social media site that news sites tend to have. Due to the fast rise in popularity of Snapchat by younger audiences, it suggests that the Huffington Post is targeting their site at a younger and technologically advanced audience. It is highly beneficial for news companies to use features on mobile apps such as snapchat to feature their articles and stories to gain more brand awareness, especially because of how popular these sites are with a variety of consumers.
The first
part of the article is a video about ‘Brexit’ with the title ‘What does Europe
think about Brexit?’ This title suggests that the article and video is to
inform audiences that aren’t aware as much about the EU referendum. Their aim
appears to inform those who don’t follow the news as often, typically a younger
audience. Their frequent inclusion of social media also allows their audience
to discuss their opinions on the article or to share the link to it. Both enables
the site to reach a larger target audience as website users can share their
links onto social media sites for their friends and family to also see. This
raises the sites brand awareness and could result in new website members,
increasing their income.
The Daily Mail appears to
be an unprofressional and bias newspaper when looking at this headline and
front page in general. The image is shown the politician Nigel Farage
celebrating the result for Britain to leave the European Union suggesting that
this paper is on his side and agrees with leaving the EU. The title is in
really large letters with the simple words ‘we’re out!’ which suggests that
this paper is right-wing based and aims to share their views and opinions with
their audience in hope that they agree. The subheadings including are aiming to
manipulate the readers thoughts on the EU referendum matter, suggesting that
leaving the EU is a good idea and it will lead to better things for the
country. The subheading ‘after 43 years UK freed from shackles of EU’ really
suggests their right-wing bias as the word ‘freed’ is used to present leaving
the EU in a positive way.
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